A black pump dispenser tops this dark brown bottle labeled Holy Curls Shampoo 01. Infused with nourishing baobab oil, it features a sulfate-free formula with a white and light pink label, set against a plain white background.

Holy Curls Shampoo

10.1 oz

Why we love it

  • Deeply moisturizes and nourishes hair with cupuaçu butter.
  • Gentle formula cleanses without stripping natural oils.
  • Enriched with antioxidants to help protect and strengthen hair.
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Shampoo $42.00

Free carbon neutral shipping on orders $29+. Arrives in 3–5 days. Free, easy 30-day returns.

This award-winning shampoo starts out creamy and transforms into a luxurious lather - cleansing curls without compromising on moisture. Moringa oil, cupuaçu butter, and yucca extract are the hero ingredients in this formula. Moringa is rich in vitamins and antioxidants, helping to nourish, strengthen, and protect hair from root to tip. Cupuaçu deeply hydrates and boosts elasticity, while yucca gently lifts away impurities without stripping natural oils.

Infused with the brand’s signature aromatic blend, which includes notes of grapefruit, cedarwood, honey myrtle, ginger, and ylang ylang - designed to awaken the senses and elevate your wash day ritual.

The essential first step for healthy, defined, and hydrated curls.

Aqua, Sodium Lauroyl Methyl Isethionate, Sodium Lauryl Sulfoacetate, Diethylhexyl Sodium Sulfosuccinate, Coco-Glucoside, Disodium Cocoamphodiacetate, Glycol Stearate, Citrus Paradisi (Grapefruit) Peel Oil, Pentylene Glycol, Juniperus Virginiana (Cedarwood) Wood Oil, Melaleuca Uncinata (Honey Myrtle) Flower/Leaf Extract, Zingiber Officinale (Ginger) Root Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Tilia Cordata (Linden) Flower Extract, Cetearyl Alcohol, Gluconolactone, Sodium Chloride, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Cocos Nucifera (Coconut) Oil, Moringa Oleifera (Moringa) Seed Oil, *Limonene, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Salix Alba (White Willow) Leaf Extract, Yucca Schidigera Leaf/Root/Stem Extract, Panthenol, *Citral, Lactic Acid, **Hydrolyzed Corn Protein, **Hydrolyzed Soy Protein, **Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Aloe Barbadensis (Aloe Vera) Leaf Juice, *Geraniol, *Linalool, *Pinene, Calcium Gluconate, *Citronellol, Anthemis Nobilis (Chamomile) Flower Water, Potassium Sorbate.

*naturally occurring components of essential oils
**Plant keratin – a blend of vegetable proteins that mimic the amino acids in hair.

Apply a small amount of shampoo to your palms and gently massage it into your scalp using your fingertips. Focus on the roots, where oil and dirt tend to accumulate, while letting the lather naturally cleanse the rest of your hair as you rinse.

Rinse thoroughly with cool water to close the cuticles, leaving your hair feeling refreshed and renewed.

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